Guerrilla Marketing

Guerrilla's Love Tough Times

In every down economy, some businesses lose money while others seemingly make money. The plain fact is that guerrilla marketers have an advantage during tough times. They are able to work in relatively shorter time frames. Their penchant for information enables them to market more quickly and creatively to market needs.

The guerrilla lives by different rules du

Stress Value In Tough Times Not Price!

Whatever you do, don't make the mistake of thinking that the right price for tough times is the lowest price. Price becomes secondary during hard times; people are searching for value. If you offer customers great values -- in the form of more durable products, more encompassing services, or long-term economy, you'll earn higher profits than if you target you

Confidence! Everything Matters...

Time zips on by. Your prospects can’t afford to waste it or their money with companies that haven’t earned their confidence. In order to earn that confidence -- no stroll in the park, as you’ve most likely learned -- you’ve got to use specific guerrilla marketing weapons and use them properly. I emphasize “properly” bec

Absolutely everything you do that is called marketing influences your 'credibility'.

The influence will be positive or negative, depending upon your taste, intelligence, sensitivity, and awareness of this power.

Be aware of it the moment you start operating your business, and if not then, right now. Begin the quest with the name of your company, your logo, your theme line, location,

Ask yourself ten easy questions:

1. Am I attacking or retreating on the marketing front?
2. Am I marketing with more than one marketing weapon?
3. Is my marketing exposed to my target market consistently?
4. Are some of my marketing funds directed at current customers?
5. Am I making use of the telephone in my marketing?
6. Do I take advantage of marketing with email?
7. Is my website working to advanc

Seth Godin, who has co-authored three books with Jay, authored “Permission Marketing: Turning Strangers into Friends and Friends into Customers,” and in doing so, changed Jay's entire outlook about marketing and can dramatically change the beauty of your bottom line.

Seth, once a student of Jay's, enlightened him to the presence of two kinds of marketing in the world today. The

Some kinds of marketing are very expensive. Other kinds are relatively inexpensive. This article is about marketing that is free or nearly free. Of the many kinds of free marketing, such as publicity or word-of-mouth, we'll concentrate here upon two types of free or nearly-free marketing:

1. Enlarging the size of each transaction -- free
2. Going after repeat sales -- nearly free

The first, enl

Your best source of new customers during tough times is your list of old customers. It's as though you live next to a bountiful gold mine, owned entirely by you -- but you never take a single nugget, and you consistently bemoan your lack of profits.

A sad scene, yet one that is repeated daily in every nation on planet Earth. This shouldn't happen to you -- but the chances are that it does, a

Guerrillas know well that people want to do business with friends instead of strangers if at all possible. You must have their insight that you dive into an ocean of friends with community involvement. You become involved with the community by helping it. It becomes involved with you by helping you. Marketers needs friends. From these friends come business associates, marketing partners, i

When the going gets tough, the tough get new business. Many of your competitors have pulled in their horns and cut back on their marketing. This means new opportunities for you to get new customers. The obtaining of precious new business is a whole lot easier than you may have imagined -- but only if you have the mindset of the guerrilla.

One of the least understood secrets

PART 2

Guerrillas follow these ten steps to make sure that their courtship activities lead to a long-term business marriage -- destined to flourish and prosper.

1. Guerrillas are always positive that they have qualified their prospects so that the marriage doesn't die during the honeymoon. Getting your prospect's attention is only a tiny part of assuring a lasting relationship. When your prosp

The Talk Of The Town

Word-of-mouth marketing referrals come to companies automatically if they utilize a broad array of marketing weapons over a long period of time. But guerrillas, as patient as they are, try to shortcut the process of obtaining positive word-of-mouth.

One way they do it is with brochures printed especially for people who are first-time purchasers. This is because of a ph

The Talk Of The Town PR

Marcia Yudkin, who knows a thing or six about publicity, gives us six steps to free publicity, based upon her book by the same name. I alert you to them here:

1. Find a news angle for your headline
2. Present the basic facts for the angle of your headline in the first paragraph of your press release.
3. Gather or create a lively, fascinating quote that elaborates on the bas

The newest, biggest, most mysterious, most misunderstood and most promising marketing opportunity in history is the one offered by the advent of the internet. Every day, online marketing gets bigger, better, and more helpful both for marketers and for consumers. Still, three facts must be understood by all who would hope to become online guerrillas:

1. Online marketing will only work if you

Like a Baby.

It was once believed that websites had to be long to be valuable, but the increased awareness of the precious nature of time is causing online marketers to rethink this concept. Websites narrowly targeted to specific groups are brief and valuable. Guerrillas know the value of being concise.

An overall website may be vast, but within it are tiny segments targeted with prec

Anything worth promoting is worth cross-promoting.

Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting. During the trying days of a rugged economy, this is a crucial strategy.

Guerrillas know that all the media work better if they’re supported by the other media. Put your web s

Repetition...

Cross-promoting in the media is another way to accomplish the all-important task of repetition. One way to repeat yourself and implant your message is to say it over and over again. Another way is to say it in several different places. Guerrillas try to do both. Nothing is left to chance. If you saw a yellow pages ad that made you an offer from a company you’ve never he

Guerrilla Advertising Part 1...

Advertising has changed dramatically since the first ad was run. That advertisement was probably run in a newspaper. Most likely, a farmer told the publisher that he had an extra cow and wanted to sell it. The publisher said, “Hey! I’ve got a good idea. Let me mention that cow for sale next time I publish my paper.” The ad was run. The cow

Guerrilla Advertising Part 2...

“Advertising strategy” is merely a fancy phrase that means what you want and how you’ll get it.   If you don’t have one, you really have no business advertising in the first place. And it sure won’t cost you much to get one.

A brief guerrilla advertising strategy forces you to focus upon the people who whom your advert

Guerrilla Advertising Target Audience

Now, that you’ve got a fix on your target audience, you’re able to take the next big step and reach them. Of course, that means knowing the most effective ways of finding them. Sometimes it’s newspaper. It could be magazines, either consumer or trade publications. Maybe it’s the radio. Perhaps it’s television. Might the be

Guerrilla Advertising Selecting Your Media

Okay, you've got a good bead on your target audience, those people who ought to own what you're selling, but for some reason, don't own it yet. Now you've got to determine the most effective way of reaching them and speaking to them.

Sometimes, you can do that with the newspapers. Sometimes, you need magazines, consumer or business. Other times, you'll

Guerrilla Advertising Planning the Campaign

Talk about momentum! You've got an advertising strategy. You know who your best prospects are. You have a good idea of exactly how to reach them. Your advertising is going to be teeming with strength and power as you continue to go through the process of infusing it with steroids. These steroids aren't going to wear away, aren't going to disappear,

Intro To Guerrilla Marketing

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 2

So what is marketing?

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 2003, Au

Why Most Marketing Fails...

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 20

Marketing Secret Number 1

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 2003

Should I run the Strategy?

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 200

Secret Number 2

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 2003, Author o

Marketing Secrets 3 & 4

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 20

Marketing Secrets 5 & 6

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 20

Marketing Secrets 7 & 8

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 20

What is Guerrilla Marketing?

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 2

Marketing Secrets 9 & 10

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 2

Marketing Secret Number 13

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the Year Hawaii 20

Marketing Secrets Number 14 & 15

If you'd like to speak to Bruce Doyle 'Global Guerrilla Marketing Master Trainer' and the Team about 'Your' Marketing Apply for a Complimentary Strategy Call where we'll conduct a Marketing Audit for You.

About the Author

Bruce Doyle

Guerrilla Marketing Master Trainer (personally mentor by Jay Conrad Levinson)

Global Business Coach of the