Raving fans are customers who are so over the moon with us that they not only tell all their friends and colleagues about us, they actually bring them to us and help us to sell things to them.
It’s a frightening fact of business life that we spend six times more to attract new customers to our businesses than we do to up-sell, on-sell and generally oCONTINUE READING
Yet another area that I didn’t understand, was the importance of, was measuring the Average Dollar Sale in the business. This is easy to calculate, simply divide your turnover by the number of sales and you’ll have your overall average. I.e. $1000.00 sales and 100 customers then your average sale is $10.00,
Yes, some customers will spe CONTINUE READING