Marketing

Turn Your Clients Into Raving Fans 

Raving fans are customers who are so over the moon with us that they not only tell all their friends and colleagues about us, they actually bring them to us and help us to sell things to them.

It’s a frightening fact of business life that we spend six times more to attract new customers to our businesses than we do to up-sell, on-sell and generally

So where do you spend your Marketing budget?

The 1^st thing is to make sure you have a ‘marketing budget’ as there are plenty of businesses that don’t and they wonder why their business isn’t growing…

My recommendation is spend 10% on suspects, these are people that are potentially your ideal clients but you haven’t been connect

Average Dollar Sale ....So what is it? 

Yet another area that I didn’t understand, was the importance of, was measuring the Average Dollar Sale in the business. This is easy to calculate, simply divide your turnover by the number of sales and you’ll have your overall average. I.e. $1000.00 sales and 100 customers then your average sale is $10.00, 

Yes, some customers will sp read more...

Your competitors may not know you, but the more you know about them, the better.

In Business information is power and you need all the power you can get. You need to learn as much as possible about your competitors. 

For starters:

• Learn about them by buying from them and seeing how professional (or not) they are.
• Figure out their marketing plan.
• What marketing are they currently doi

The Number 1 Trait of a Successful Marketer is PATIENCE!

Having been personally mentored by the world legend of marketing Jay Conrad Levinson. The Grandfather of Guerrilla Marketing and mentor to the likes of Bill Gates, Steve Jobs and Michael Dell my 1^st lesson from Jay hit me hard.

Successful marketers have PATIENCE, unsuccessful marketers expect INSTANT RESULTS.

Let me introdu

So what is marketing?

Jay Conrad Levinson, the creator of GUERRILLA Marketing sums it up best... Jay says, “Marketing is every bit of contact your business has with anyone in the outside world. Every bit of contact.”

That means a lot of marketing opportunities. It does not mean investing a lot of money.

The meaning is clear: marketing includes the name of your business; the

Why Mobile Apps Are Now An Essential Tool For Every Business

Are you aware that 9 out of 10 of your competitors don't have a mobile app?

The stats on Mobile Apps and the power of them is simply mind blowing. Within the next couple of years every business will have one, it's your choice do you want to lead the way or follow up from behind?

Rather than me waffle on invest 30 minutes and watch

What Is A Unique Selling Proposition? 

A Unique Selling Proposition (USP) is a device you see to communicate your point of difference. It is a short summary statement that powerfully and specifically answers the question: “Why should prospects buy from you?”

If you have ever applied for a job, you would know the importance of being able to stand out from other&nb

Your Marketing Superstar...

It Can Attract More Clients.

As consumers, we are always on the hunt for better value, better service, more benefits, basically more of everything. A USP communicates the “extra” a client will give if they purchase from you rather than your competitors.

It Can Make Prospects Easier To Convert Into Sales.

A USP gives prospects an obvious rea

Where To Start..

INTRODUCTION

In the previous articles we introduced the concept of a Unique Selling Proposition (USP) and why a well-defined USP is crucial to your marketing efforts. We also explored some real life examples and shared our checklist what makes a good USP. Now we will go a step further by showing you how to write one and how you can tell the world about it.

TWO TY

20 Unique Selling Propositions ( U.S.P.'S)

• FedEx When It Absolutely Has To Be There the Next Day
• Safeway The Fresh Food People!
• Tanline Sexiest Tan Alive!
• AVIS We’re Number Two. We Try Harder
• Virgin Credit Card Up To 55 Interest Free Days On Purchases
• Hocking Stuart The Hardest Working Real Estate Agents
• Hungry Jacks The Burgers Are Better At Hungry Jacks
• Virgin Blue Keeping the AirF

The Number 1 Trait of a Successful Marketer is PATIENCE!

Having been personally mentored by the world legend of marketing Jay Conrad Levinson. The Grandfather of Guerrilla Marketing and mentor to the likes of Bill Gates, Steve Jobs and Michael Dell my 1^st lesson from Jay hit me hard.

Successful marketers have PATIENCE, unsuccessful marketers expect INSTANT RESULTS.

Let me introduce you

Confidence! Everything Matters...

Time zips on by. Your prospects can’t afford to waste it or their money with companies that haven’t earned their confidence. In order to earn that confidence -- no stroll in the park, as you’ve most likely learned -- you’ve got to use specific guerrilla marketing weapons and use them properly. I emphasize “properly” bec