Marketing

The Number 1 Trait of a Successful Marketer is PATIENCE!

Having been personally mentored by the world legend of marketing Jay Conrad Levinson. The Grandfather of Guerrilla Marketing and mentor to the likes of Bill Gates, Steve Jobs and Michael Dell my 1^st lesson from Jay hit me hard.

Successful marketers have PATIENCE, unsuccessful marketers expect INSTANT RESULTS.

Let me introdu

Confidence! Everything Matters...

Time zips on by. Your prospects can’t afford to waste it or their money with companies that haven’t earned their confidence. In order to earn that confidence -- no stroll in the park, as you’ve most likely learned -- you’ve got to use specific guerrilla marketing weapons and use them properly. I emphasize “properly” bec

So what is marketing?

Jay Conrad Levinson, the creator of GUERRILLA Marketing sums it up best... Jay says, “Marketing is every bit of contact your business has with anyone in the outside world. Every bit of contact.”

That means a lot of marketing opportunities. It does not mean investing a lot of money.

The meaning is clear: marketing includes the name of

So where do you spend your Marketing budget?

The 1^st thing is to make sure you have a ‘marketing budget’ as there are plenty of businesses that don’t and they wonder why their business isn’t growing…

My recommendation is spend 10% on suspects, these are people that are potentially your ideal clients but you haven’t been connected as y

Average Dollar Sale ....So what is it? 

Yet another area that I didn’t understand, was the importance of, was measuring the Average Dollar Sale in the business. This is easy to calculate, simply divide your turnover by the number of sales and you’ll have your overall average. I.e. $1000.00 sales and 100 customers then your average sale is $10.00, 

Yes, some customers will sp read more...