Welcome to the Guerrilla Marketing Intensive

 

Due to the amount of content included we have broken it into multiple parts. Please go through these in order and complete all the activities prior to proceeding.

Please list any areas you need additional assistance from the team.

Part 1

  • Marketing Myths
  • What Marketing Is
  • What Marketing Isn’t
  • 21 Differences Traditional vs Guerrilla
  • Benefits List
  • Competitive Advantage
  • Acquisition vs Lifetime Value
  • 200 Weapons
  • Highlighted 40-60 Weapons

 

Part 2

  • Marketing Audit
  • Marketing SWOT
  • 6 Sentence Marketing Plan
  • 20 Monumental Secrets of Guerrilla
  • Marketing Calendar for next 12 months

 

Part 3

  • Consent Marketing
  • Give Talks
  • Ask your Customers
  • Follow Up
  • Referral Program
  • Givers vs Takers
  • Your Competitors
  • Fusion Marketing
  • Joint Venture
  • Host Beneficiaries
  • Postcards
  • Direct Mail 

Part 4 

  • Advertising Copy
  • Why Advertising Fails
  • Study of Nine
  • General Headlines/Internet Headlines
  • Short and Long Headlines/Bullets
  • Write a 100 headlines using starters and suggestions
  • Magic Words
  • Tragic Words
  • Power of Each Media
  • AIDA
  • Building a Marketing Campaign

Part 5 

  • Replace Guesswork with Psychology
  • 12 Personality Traits of a Successful Guerrilla
  • Memes…. Create a Meme for Your Business
  • Theme Line .... Create a Theme Line for Your Business
  • Exercise: Draft a Brochure
  • Exercise: Draft a Magazine Ad
  • Exercise: Create a Radio Ad
  • Exercise: Create a TV Commercial  

Part 6 

  • New Era Advertising
  • Guerrilla Online
  • The 4 P’s
  • Purpose
  • Promotion
  • Persuasion
  • Persistence
  • Exercise: Build Your Website

Part 7

  • Guerrilla Marketers Making Money on the Internet
  • Exercise: Email your Customers
  • Guerrilla Social Media Marketing
  • 10 Personality Traits of a GM Social Media Marketer
  • 10 Attributes of a GM Social Media Marketer
  • Mobile Marketing MMS & SMS
  • The Right Questions and Crucial Answers 
  • 10 Step Guerrilla Marketing Attack
  • Final Exam